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Serenity In Game Advertising

UIP has signed it’s first ever in-game advertising deal with the online game Anarchy Online. Serenity will be among the three films they will be advertising over the next 6 months. Neil Wirashima, international media director for UIP said, “There will be quite a lot of static ads, but as we move closer to the release dates we’ll do more of the streaming stuff.” The first ads for Serenity, will be screened in the next few days.

This post was transferred from the old version of this site on 29 August 2011 and backdated to the original posting date.

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